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1991
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2000
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2011
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Zohoor Alreef was founded in 1991 and the first store opened in Al Khobar the same year. After local consumers responded well to the store in Khobar Plaza, the business began to expand. Stores opened in Hofuf, Jeddah and Riyadh over the following few years and in 1993 the company took on its first franchise in Hail. By 1997 the company was strong enough to begin thinking about openings outside of Saudi and a first store was established in Qatar. |
Over the following decade, the business continued to expand. By the turn of the century there were 20 stores across the Kingdom. In recognition of its progress, the company began winning international awards: 2002 saw the company receiving a Quality Era Award in Geneva, with another following in Paris, four years later. In 2001 the company began developing its own brand: Le Verger Shop appeared for the first time the same year and was an instant success. |
The Company is continuing to grow at an ever faster pace. Fortunately, customers seem to like our particular mix of long lasting, sweet scents from France. By the end of 2011 we will have 140 locations across the Middle East some of which will be new concept “Le Verger Shop” stand alone stores. The business remains firmly rooted in Saudi but green shoots can now also be found in Bahrain, Qatar, and Kuwait. Before long we will have branched out across all countries in the GCC. |
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